PepTalk
Designing an online wellbeing product for a global start-up
I partnered back up with my previous Head of Production and company founders from digital agency Outside Line as they ventured into a new joint business – PepTalk – a live video coaching and speaking platform that connects you and your team to curated real-world experts.
My initial brief was to help scope and develop a MVP to gain investor buy-in for a gap in the market to connect two growing segments – talent driven personalised video content, and motivational wellbeing.
Discovery & research
To get my head stuck into the project, I started by conducting stakeholder interviews with the product owners to understand their business goals and target audience.
From this, I then carried out a competitor analysis audit in both the personalised talent driven video content and motivational wellbeing markets to research core functionality for their new product.
Understanding the audience
I developed some lean user personas for the MVP to build on their target audience to make sure we were all on the same page and to have a reference to base design decisions on moving forward, and then created user flows and a sitemap for these.
User personas
Identifying key needs and tasks for core users, as well as highlighting the four buyer types for better conversions
User flows
I developed user flows for each key phase of the product and for each persona
Sitemaps
From the user flows, I was then able to build out phased sitemaps for the product
Validating ideas
I sketched out low fidelity wireframes to quickly test ideas out and give stakeholders a top-level view of proposed functionality before fleshing these out digitally.
Core site screens
The key goal here was to get users to schedule with a mentor and to the booking funnel with ease
Booking funnel
A clean and minimal booking funnel to get the user to convert with as little distractions as possible
PepTalk coaches app
A streamlined onboarding process to get coaches through to their dashboard to see their bookings
PepTalk consumer app
The consumer app focusses on the key user goal to accept calls from PepTalk coaches
Designing the product
Branding was being worked on in tandem, which I then carried through to a digital design system and created key screens for the product as well as sell in an illustration style to create further ownable assets for the brand as well as creating bespoke icons.
Landing pages
I worked with an illustrator to introduce bespoke illustrations to landing pages I created to help give PepTalk distinctive brand assets, which could be easily customisable to reuse throughout the site
Corporate clients section
After the product had successfully launched, I was later asked to develop a corporate clients area for HR managers to use to distribute PepTalks to their colleagues
