Oh hey there.

I’m Sheetal, a hands-on Design Director, UI/UX Designer and Creative Mentor.

I have been working in the design industry for 16 years, starting off in Berkshire where I grew up. I joined a small digital agency as a Junior Designer and worked my way to heading up a small Design team of five, as well as Design and UX for their sister agency.

I’ve since worked for start-ups and small-to-large agencies in London and the surrounding areas. I’m currently freelancing for a start-up after working as Design Director for an ad agency, helping to lead and mentor a large team of 25+ multidisciplinary Designers.

My heart lies in digital, and am passionate about both the UX and Visual Design phases of a project. I like to take a hands-on approach, and believe in crafting work with a user-centred and common sense approach, making sure care and attention to detail are put into every brief.