Avolon
Creating a global online presence for leaders in aircraft leasing
Agency:
Saatchi & Saatchi
Role:
Design Director
Skills:
UX/UI, Design Direction
Working closely with our sister agency, we were asked to step in on a visual identity brief for Avolon, leading the digital part of the brief and working directly into the ECD.
One of the Designers on my team was keen to have more exposure to larger projects so thought this was a good opportunity to bring her in and collaborate together on both the UX and UI phases of the brief.
Alongside the Strategy Director, we ran workshops with the client to better understand their business goals and identify their user needs. We were then able to develop a sitemap as part of a workshop with the client and create wireframes for the site before moving onto the visual design part of the project, sharing key milestones with the client face-to-face.
